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Business: Theory and Practice publishes original research, reviews and case studies on all areas of strategic management and organizational behaviour. More information ...

Current Issue

Journal uses continuous publication model. Current issue is in progress

Published: 2026-01-07

Articles

  • The role of network value alignment (NVA) in improving marketing performance

    Faqih Nabhan , Agus Waluyo, Augusty Tae Ferdinand
    Abstract 28 | PDF Downloads 17 | DOI https://doi.org/10.3846/btp.2026.24168
    Page 1–11
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  • Gamification and its impact on improving training and business innovation processes

    Nelson Jesús Campos Rosendo , Soratna Verónica Navas Gotopo
    Abstract 35 | PDF Downloads 14 | DOI https://doi.org/10.3846/btp.2026.24630
    Page 12–23
    PDF