https://journals.vilniustech.lt/index.php/BTP/issue/feedBusiness: Theory and Practice2025-01-09T18:29:56+02:00Aurelija Burinskienėaurelija.burinskiene@vilniustech.ltOpen Journal Systems<p>Business: Theory and Practice publishes original research, reviews and case studies on all areas of strategic management and organizational behaviour.</p>https://journals.vilniustech.lt/index.php/BTP/article/view/20922Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods2025-01-09T18:29:56+02:00Olha Ilyasholiai@meta.uaVitaliy Zakharchenkov.i.zaharchenko@op.edu.uaSvitlana Yermaks.a.iermak@op.edu.uaLarysa Frolovalfrolova.ua@gmail.comGlib Mazharaskydoor13@gmail.comLiubov Smoliarlsmoliar@gmail.com<p>The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words.</p>2025-01-09T09:40:23+02:00Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University.