https://journals.vilniustech.lt/index.php/BTP <p>Business: Theory and Practice&nbsp;publishes original research, reviews and case studies on all areas of strategic management and organizational behaviour.</p> en-US <p>Authors who publish with this journal agree to the following terms</p> <ul> <li>that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement;</li> <li>that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner.</li> <li>on behalf of any co-authors, I agree to this work being published in Creativity Studies as&nbsp;Open Access, and licenced under a Creative Commons Licence, 4.0 <a href="https://creativecommons.org/licenses/by/4.0/legalcode">https://creativecommons.org/licenses/by/4.0/legalcode</a>. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information.</li> </ul> <p>For authors that are not copyright owners in the work (for example government employees), please <a href="mailto:%20journals@vilniustech.lt">contact VILNIUS TECH </a>to make alternative agreements.</p> aurelija.burinskiene@vilniustech.lt (Aurelija Burinskienė) btp@vilniustech.lt (Agnė Šimelytė) Thu, 09 Jan 2025 00:00:00 +0200 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 https://journals.vilniustech.lt/index.php/BTP/article/view/20922 <p>The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words.</p> Olha Ilyash, Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0 https://journals.vilniustech.lt/index.php/BTP/article/view/20922 Thu, 09 Jan 2025 09:40:23 +0200