Vol 27 No 1 (2026): In progress

Journal uses continuous publication model. Current issue is in progress

Published: 2026-01-07

Articles

  • The role of network value alignment (NVA) in improving marketing performance

    Faqih Nabhan , Agus Waluyo, Augusty Tae Ferdinand
    Abstract 28 | PDF Downloads 17 | DOI https://doi.org/10.3846/btp.2026.24168
    Page 1–11
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  • Gamification and its impact on improving training and business innovation processes

    Nelson Jesús Campos Rosendo , Soratna Verónica Navas Gotopo
    Abstract 35 | PDF Downloads 14 | DOI https://doi.org/10.3846/btp.2026.24630
    Page 12–23
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