Business: Theory and Practice publishes original research, reviews and case studies on all areas of strategic management and organizational behaviour. More information ...
Authors who publish with this journal agree to the following terms that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement; that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner. on behalf of any co-authors, I agree to this work being published in Creativity Studies as Open Access, and licenced under a Creative Commons Licence, 4.0 https://creativecommons.org/licenses/by/4.0/legalcode. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information. For authors that are not copyright owners in the work (for example government employees), please contact VILNIUS TECH to make alternative agreements.
Financial education and decision-making in entrepreneurship among university students: a correlational study in the Latin American context
This study examines how financial education and decision-making in university students who are entrepreneurs in Latin America are related to accounting and management careers. A sequential mixed design was adopted: first, a cross-sectional survey applied to students from Peru, Venezuela and the Dominican Republic made it possible to measure their levels of financial education and their link with decisions in entrepreneurial contexts; then, semi-structured interviews helped to deepen the interpretation of knowledge is interpreted. The results show a positive relationship in the analysis of information and the comparison of alternatives. Still, the relationship loses clarity when strategic planning comes into play. Everything indicates that knowing about finances does not guarantee, by itself, consistent decisions in the long term. The interviews are along the same lines: real practice ends up being key to turning knowledge into action. Overall, the study offers evidence from a Latin American scenario that has been little addressed and shows that this relationship is far from direct. Rather, it is built according to the training conditions and the context in which the students develop. Hence the need to incorporate applied learning experiences that really enhance their ability to decide.
Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
An examination of mediating mechanisms in the relationship between intellectual capital, good corporate governance, and firm performance
Increased competition in the industry is a result of globalization, which brings both challenges and opportunities for all parties involved. The expansion of the business sector and ease of market entry have made competition even fiercer, leading to more competitive prices. Companies are working hard to maintain their operations in the face of this competitive pressure. This study to examine the role of the value chain on intellectual capital (IC) and good corporate governance (GCG). Previous research has shown inconsistencies whereby companies with well-managed resources have not demonstrated improved performance. This study aims to address this issue in order to improve corporate performance and provide a new perspective on the role of intermediaries in the value chain. This quantitative research using the explanatory method. data collection techniques using purposive sampling method from manufacturing companies located in Indonesia. The collected data were analyzed with Partial Least Squares (PLS) to conduct multiple regression tests. The results of hypothesis testing show that IC has a positive impact on the company’s performance through the value chain. GCG has been shown to have no positive impact on the company’s performance, except through the value chain. The implications of the research results for manufacturing companies include improving IC quality by continuing training for human resource skills, improving resource development facilities, strengthening cooperation with suppliers for smooth production, and improving relationships with consumers so that products are more accepted. The principles of Good Corporate Governance (GCG) form the foundation for establishing systems, structures and a corporate culture that can adapt to business changes and support internal control and risk management. For GCG to be implemented in accordance with best practice, a strong commitment is required at all levels of the organisation, from the lowest to the highest levels of management. This study aims to provide a new perspective on the intermediate position in the value chain by expanding the Resource Base View (RBV) theory through data on the influence of IC and strong corporate governance on company success.
Structuring customer experience in B2B services
Research on customer experience in B2B services remains fragmented, with existing studies typically examining isolated elements and offering limited insight into how customer experience is structured as a whole. The present study addresses this gap through a systematic literature review conducted under PRISMA guidelines. A comprehensive review of 21 peer-reviewed studies was conducted to identify constructs of customer experience in business-to-business (B2B) services. Through rigorous analytical organization, these constructs have been categorized into five interconnected groupings: antecedents, components, consequences, mediators, and moderators. The study’s principal contribution is the development of an evidence-based integrative map that synthesises these categories and visualizes their interdependencies, conceptualizing B2B customer experience as an interconnected phenomenon rather than a set of independent factors. The findings are presented through an explicit integrative map and a simplified structural representation, offering fidelity to existing research and analytical clarity. By revealing conceptual overlaps, missing links, and inconsistent use of constructs across prior research, the study clarifies internal structure and boundaries of the B2B customer experience construct. The findings provide a structured foundation for future empirical research and support a more coherent approach to managing customer experience in B2B service contexts.
Integrating strategy tripod and market absorptive capability for sustainability in the creative industry
This study aims to examine the influence of the strategy tripod on business sustainability, while testing the mediating role of Market Absorptive Capability (MAC) among creative industry entrepreneurs in South Sulawesi, Indonesia. Quantitative research design was employed using survey data collected from 323 respondents through google forms and direct visits. Data were analyzed using SEM AMOS. The results reveal that strategy tripod has a positive but marginal effect on MAC, whereas MAC has a strong positive impact on business sustainability. Conversely, the strategy tripod has no direct effect on business sustainability. Mediation analysis using bootstrapping confirmed that MAC fully mediated the relationship between the strategy tripod and business sustainability. Longitudinal studies could be conducted in the future to observe how the dynamics of the strategy tripod, MAC, and business sustainability evolve over the long term. Practically, this study suggests that policies and managerial practices should prioritize strengthening MAC through market research training, digital adoption, and collaborative ecosystems to ensure the creative industry’s long-term viability. This study we propose the concept of market absorptive capability as a novelty to understand its role in the sustainability of the creative industry business.
The role of strategic management accounting in digital capabilities and competitive advantage in the tourism industry
This research investigates the extent to which the essential aspects of digital capabilities like Big Data Analytics (BDA), Digital Competence (DCT), and Quality of Information Technology (QIT) influence Strategic Management Accounting (SMA) and Competitive Advantage (CA) in Vietnamese tourism businesses. Data were gathered from 474 tourism businesses in Ho Chi Minh City, Vietnam, and analyzed using PLS-SEM. The results indicate, the three elements of digital capability have significant positive impacts on both SMA and CA, while SMA itself exerts a strong positive impact on CA. Furthermore, DCT serves as the strongest determinant of SMA. Additionally, mediating analyses indicate, SMA mediates the relationships between digital capabilities and CA, suggesting digital capabilities are a greater source of competitive returns when they are integrated into SMA. The results underline SMA as an important process for turning digital capability into better performance. This research contributes to the current literature by integrating digital capabilities and SMA in an investigation of the tourism industry. It presents a capability-to-advantage chain from BDA/DCT/QIT → SMA → CA. In practical terms, the results suggest that Vietnamese tourism businesses should invest in BDA, DCT, and IT infrastructure and institutionalize SMA routines to sustain CA in an increasingly digitized era.
From learning value to sustainable action: motivational pathways in the context of higher education and organisational ethics
This study investigates how students’ perceptions of the value and meaning of learning translate into sustainable and prosocial behavior through competence/autonomy and moral orientation. Cross-sectional survey data were collected from 417 university students, and mean composite scores were computed for all variables (a pragmatic approach given the survey design; latent measurement modeling was beyond the scope of the present analysis). A serial mediation model (PROCESS-type, Model 6) with standardized variables and 1,000 bootstrap resamples was estimated, controlling for religiosity/spirituality, course delivery mode, and volunteering hours. Learning value strongly predicted competence/autonomy (β = .71, R² = .51), which subsequently predicted moral orientation (β = .49). In the final model, competence/autonomy remained a significant predictor of sustainable behavior (β = .28, p < .001; model R² = .18), whereas moral orientation was not statistically significant (β = .08, p = .247). The indirect effect of learning value on sustainable behavior via competence/autonomy was substantial (β = .20), while the serial pathway through both mediators was small and non-significant. Most of the total effect of learning value (β = .36) was indirect. Although the cross-sectional and single-country design limits causal inference and generalizability, the findings highlight competence-building and autonomy-supportive learning designs as key mechanisms for transforming meaningful learning into sustainable and ethics-aligned actions.
Understanding employee attitudes toward artificial intelligence in the workplace: a systematic review of attitude definitions and measurements
This study aims to provide a comprehensive synthesis of existing empirical research on employee attitudes toward artificial intelligence (AI) in the workplace, with a particular focus on how these attitudes are defined and measured. Therefore, systematic literature review was performed. Following PRISMA guidelines, search conducted in two databases, EBSCOhost and Scopus, yielded 642 records, of which 29 met the inclusion criteria. The included studies, published between 2021–2025, covered a broad geographic and sectoral range, encompassing the United States, Europe, Asia, the Middle East, and involved various occupational groups, most commonly general employees, managers, and HR professionals. Review findings indicate that employee attitudes are conceptualized as a multi-dimensional phenomenon, most commonly situated within a cognitive–affective framework. However, the methods used to measure attitudes vary widely, with studies drawing on a combination of established models, adapted scales, and context-specific instruments, which in turn restricts the comparability of results across studies. Drawing from human-centered perspective, this study is timely in highlighting the need to clearly define fundamental employee attitudes toward AI, to employ a validated method to measure them, thereby enabling comparability in future research, and supporting organizations to implement and use AI effectively.
Perceived income stability and financial security among gig workers in Indonesia: a socioeconomic and occupational analysis
The gig economy of flexible, platform-mediated, and task-based work has been reshaping the labour markets of countries worldwide, including Indonesia. Gig workers usually operate without formal contracts or social protection and face unique challenges related to income volatility management and long-term financial planning. This study analyses how gig workers in Indonesia perceive income stability and financial security at the individual level on various socio-economic and occupational dimensions. Based on a crosssectional survey of 1,196 respondents from Java Island, the study uses descriptive statistics, Spearman correlations, Mann-Whitney U tests, and Kruskal-Wallis analyses to identify behavioral and structural determinants of financial perceptions. A strong positive correlation is detected between perceived financial security and income stability; however, it varies remarkably in selected income brackets, savings behavior, work tenure, bonus frequency, and debt sources. Urban freelancers, especially those in Jakarta, report higher financial confidence compared to rural service-sector workers. The study will point out the role of financial literacy, platform incentives, and regional infrastructure in shaping economic resilience. Centering the lived experiences of gig workers themselves, this paper contributes to policy discussions on the regulation of digital labour and social protection in Indonesia’s evolving gig economy.
Possibilities of quantitative assessment of the state of activities of science and technology parks
Science and technology parks (STP) play a special role in the knowledge-based economy. An STP is a place where scientific ideas and thoughts are transformed into products and services. As socio-economic systems, they create a basis for the development of start-ups, knowledge transfer, cooperation between enterprises and scientific institutions and, thus, the commercialization of innovations and other research results. For this reason, the focus of STP functioning is the object of scientific research. On the other hand, there are enough unresolved issues. In most cases, individual aspects of STP activities are upset. There is a lack of research related to the assessment of park activities in a comprehensive, systemic manner. Without a general indicator, it is impossible to compare the activities of individual STPs, it is impossible to study their impact on the performance of enterprises, etc. The aim of the article is to develop a methodology for a comprehensive quantitative assessment of the activities of scientific and technological progress and to test it using the example of parks in Poland.
multi-criteria assessments of their activities
Digital technologies as catalysts for sustainable economic growth and innovation: algorithmic models and applications
In the modern era, digital transformation has become an integral part of the development of economies and society as a whole. Digital technologies, such as automation, artificial intelligence, the Internet of Things (IoT), and analytical platforms, have great potential for optimizing economic processes, increasing productivity, and developing innovations. However, the implementation of digital technologies brings with it a number of challenges, including the need to adapt to the specific needs of different industries and effectively manage these processes. The purpose of this article is to develop an integrated algorithmic model for optimizing digital transformation aimed at maximizing economic growth and innovation in different industries. Special attention is paid to the development of mathematical models, in particular genetic algorithms and multi-criteria optimization methods, to predict the impact of digitalization on productivity, costs, and the innovative potential of enterprises. The article offers a comprehensive approach to assessing the economic effect of implementing digital solutions, in particular, through simulation modeling, which allows taking into account numerous factors affecting digital transformation, such as the development of digital infrastructure, the level of innovation and the adaptation of technologies to the specifics of each industry. Thus, the article not only offers a new methodology for optimizing digital transformation, but also contributes to the formation of tools for assessing and strategically managing digital solutions at the enterprise and state levels. The developed model can be an important step in improving digitalization strategies to increase efficiency and competitiveness in the face of globalization and technological change.
The role of network value alignment (NVA) in improving marketing performance
This research was conducted to identify factors in enhancing marketing performance by testing several aspects such as service orientation, service climate, and network value alignment (NVA). Furthermore, an identification was performed on the factors influencing the improvement of marketing performance from the perspective of Service-Dominant Logic (SDL) theory. This research was conducted on 226 respondents, comprising managers of microfinance institutions in Central Java, Indonesia, with a participation rate of 75%. The data was analyzed using structural equation modeling and AMOS 24 software was adopted in testing the hypotheses. The results showed that NVA strengthened the influence of service orientation on microfinance marketing performance through the support of service climate. This research was conducted on microfinance institutions that had characteristics of close social relations with customers. Further research should be performed on more heterogeneous companies to obtain broader and deeper results in managing NVA and enhancing marketing performance. A new perspective was provided on SDL theory by introducing NVA as an important antecedent in driving service climate and marketing performance.
Family cyberloafing and work-life balance: digital coping with work–family conflict across generations
Work-family conflict (WFC) often undermines employees’ well-being, yet the coping role of family-related cyberloafing (FCL) across generations remains unclear. Guided by the Theory of Planned Behavior, this study examines relationships among WFC, FCL, and work-life balance (WLB) and tests whether these links vary for Generation X, Millennials, and Generation Z. Survey data from 309 married Indonesian women were analysed using partial least squares structural equation modelling and multi‐group analysis. In the full sample, WFC reduced WLB, whereas FCL independently improved WLB. Multi-group analysis revealed that only the relationship between WFC and FCL differed by cohort, positive and significant for Generation X but non-significant for Millennials and Generation Z. At the same time, the influences of WFC and FCL on WLB were consistent. These findings confirm TPB-based mechanisms and highlight the need for generation-sensitive flexibility and technology policies to support work-life balance.
Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
What burns out young generations? Part I. Professional burnout among employees from generations Y and Z – problem analysis
Professional burnout is one of the most toxic phenomena affecting employees in contemporary organisations. Previously researchers focused on the professional burnout syndrome in the context of professions involving severe stress in the workplace. However, the changing realities of the modern world, turbulent shifts in the social, economic and business dimensions, as well as challenges of psychosocial nature mean that the burnout problem is increasingly noticed among young employees who theoretically should not be significantly affected by this phenomenon at this stage of their career. The purpose of this research is the empirical identification and assessment of organisational and psychosocial factors which can be strong determinants of the occurrence and development of professional burnout among representatives of generations Y and Z. The studies presented in this paper present the perspective of employees – generation Y and Z representatives employed in Polish businesses. The research results demonstrate organisational and psychosocial factors which in the opinion of the subjects of the research are the strongest determinants of the occurrence of professional burnout. The research results presented in this paper constitute part of a larger research project. The second part of the research is presented in the article “What Burns Out Young Generations? Burnout and Countermeasure Methods and Practices: The Perspective of Generation Y and Z Employees, Part II.”
Fragmented authority and deferred action: deconstructing environmental governance under the European Green Deal in Lithuania
This study critically examines the evolving landscape of environmental governance in Lithuania within the context of the European Green Deal, drawing on three semi-structured interviews with executive, academic, and legislative stakeholders. Using a two-phase methodology that combines thematic coding analysis with Jacques Derrida’s deconstruction, the research reveals the epistemic tensions, institutional contradictions, and normative ambivalences shaping Lithuania’s green transition. The findings challenge the linear narrative of policy implementation and instead expose a fragmented field governed by binary logics, such as compliance versus conviction, center versus periphery, and participation versus performance. While official strategies emphasize legal alignment and technocratic execution, they often operate through temporal deferral, symbolic participation, and structural dependency on supranational resources. The analysis highlights the performative nature of law, the influence of post-socialist path dependencies, and the failure of procedural participation to generate democratic legitimacy. Through deconstruction, the research reframes crisis not as a catalyst for coherence, but as a condition that reveals the fragility of sustainability discourses. Ultimately, this work argues for a more reflexive, dialogic, and ethically grounded approach to environmental governance, one that recognizes contradiction not as failure, but as the very terrain of democratic transformation.
Bank group performance grouping model based on core capital in top banks during the pandemic in Indonesia
This study investigates the health levels of Core Capital 4 banks during the COVID-19 pandemic by employing methods that focus on credit risk and profitability. Designed as a comparative analysis, the research examines differences in the financial health of these banks prior to and throughout the pandemic. The study population consists of 46 banks listed on the Indonesia Stock Exchange, with a purposive sampling technique applied to select four banks that meet specific criteria relevant to the study’s objectives. The analysis relies on secondary data, specifically annual financial statements published by each of the selected banks. The collected data were processed using descriptive statistical methods to provide an overview of the key financial indicators. Furthermore, the Analysis of Variance (ANOVA) test was employed to examine credit and capital risk indicators, revealing significant differences in the health levels of core capital 4 banks when comparing the pre-pandemic and pandemic periods. Previous studies have examined bank health in the context of mergers, Islamic banking, or comparisons with conventional banks, but few have focused on core capital 4 banks as Indonesia’s largest group. Limited research has highlighted how these large-capital banks were specifically affected by the COVID-19 pandemic. This study addresses that gap by comparing their credit risk and profitability before and during the crisis.
Quantitative assessment of human capital in Latvia
The importance of human capital has been a subject of discussion for several centuries. Over time, various methods for its quantitative assessment have been developed, each offering its own insights into the role of human capital in economic growth of a country. The study focuses on the case of Latvia by analyzing different types of quantitative human capital indicators. The study reviews existing methodologies used for a quantitative assessment of human capital, including indicator-based, cost-based and income-based methods, as well as six human capital indicators such as the human capital index by the World Bank, the human capital index by the Institute for Health Metrics and Evaluation, and the global human capital index by the World Economic Forum. The results show that, in five out of six indicators, Latvia ranks between the 21st and the 39th place in the world. However, some indexes offer outdated information or place a big focus only on one specific metric. Based on these findings, the authors of the paper propose a new quantitative approach for assessing human capital that integrates labour market, education and health indicators and metrics. The new approach shows that there is room for human capital potential in Latvia.
Intentions to consume dietary supplements among Gen Y: extended planned behaviour model
The attention drawn by COVID-19 in terms of health improvement has included usage of dietary supplements; it is viewed as a means of boosting immune systems and hence supporting a better overall physical condition, The research intends to establish the determining aspects of the intention to consume dietary supplements among those of Gen Y. Extended theory of planned behavior was adopted to develop the framework for this study. The empirical study used primary data generated from Gen Y individuals aware of their consumption. A total of 449 respondents were collected and data were analyzed using structural equation modeling (SEM). The results indicated five positive and significant influences on the consumption of dietary supplements by Gen Y: the perceived behavioral control over the use of supplements; need for supplement consumption; health information-seeking behavior; perceived social pressure; and trust in the supplement brand. It is evident that attitude toward dietary supplements significantly mediates the relationship between the social media subjective norm and health information seeking and the intention to consume the dietary supplements. Despite increasing studies on dietary supplement consumption, not much has been done on the aspects influencing intention to consume dietary supplements on the part of Gen Y.
How absorptive capacity drives business model innovation through strategic agility: an empirical study of an Indonesian state-owned logistics enterprise
This study examines the impact of absorptive capacity and strategic agility on Business Model Innovation (BMI) in Indonesia’s logistics sector, emphasizing the mediating role of strategic agility. A quantitative survey was conducted among 434 managerial employees of a state-owned logistics enterprise in Indonesia, with data analyzed using Structural Equation Modelling – Partial Least Squares (SEM-PLS). The findings reveal that absorptive capacity significantly enhances both strategic agility and BMI, while strategic agility not only directly influences BMI but also partially mediates the relationship between absorptive capacity and BMI. These results highlight the importance of dynamic capabilities in sustaining a competitive advantage through business model innovation. This study contributes to Dynamic Capability Theory (DCT) by empirically demonstrating the mediating role of strategic agility in the absorptive capacity–BMI relationship, addressing a gap in the literature by exploring how logistics firms leverage internal capabilities for continuous innovation. From a practical perspective, logistics firms should invest in digital technologies, enhance knowledge management, and foster strategic agility to remain adaptable in an evolving market. However, as this study focuses on an Indonesian state-owned logistics enterprise, its generalizability is limited, and future research should examine multiple firms across different industries to strengthen external validity.
Systematic review and mapping of governments’ sustainable initiatives and entrepreneurial expectations
This systematic literature review aimed to map existing governmental practices aimed at achieving Sustainable Development Goals (SDGs) and comparing them with entrepreneurial expectations. The primary objective was to identify gaps in existing policies concerning sustainability initiatives. The review employed a systematic search strategy in one of the primary scientific publication databases over the last three years, focusing on Organisation for Economic Co-operation and Development (OECD) countries. Inclusion criteria involved studies addressing “sustainability” and “state interventions”, and synonyms. The assessment methodology incorporated PICO criteria and content analysis, with rigorous double-check controls. A total of 367 studies on sustainability interventions were included, with in-depth analysis of 185 articles. The review highlighted that those governmental measures primarily concentrated on pivotal factors crucial to entrepreneurs, such as robust policies, investments, and effective communication strategies. The synthesis of findings from this systematic review emphasizes the importance of bridging gaps between governmental sustainability initiatives and entrepreneurial expectations. It illuminates key areas where policy alignment could be optimized, offering insights into additional factors pivotal for a more comprehensive and effective approach towards achieving SDGs. Using the PICO methodology to evaluate the effectiveness of applied interventions, authors concluded that while this methodology can improve research question formulation and evidence identification in social science, our review found that studies often lack a clear statement of the problem, rarely report intervention failures, and seldom present alternative approaches.
Framework of managerial interventions for the enhancement of port organizational ecosystem’s resilience
The purpose of this research is to present a conceptual model of Port Organizational Ecosystem (POE) resilience and to develop a framework of managerial interventions to enhance POE resilience in the conditions of high uncertainties. Utilizing a mixed-methods approach, data were collected through focus group interviews and analysed using thematic and statistical methods. The analysis identified key challenges, including global supply chain disruptions, technological advancements, and governance-related issues, emphasizing the critical role of adaptable governance frameworks in mitigating these challenges. Findings reveal that while technological innovations pose challenges, they also offer tools to enhance operational sustainability and resilience. The research highlights managerial weaknesses that complicate these challenges, underscoring the need for managerial interventions focusing on engagement, diversification, and compliance. Research implications suggest the necessity for adaptive leadership and governance structures that promote inclusivity and strategic foresight. Practically, this paper outlines a framework of managerial interventions for improving POE resilience, offering valuable insights for port authorities to integrate worldwide best practices into their operations. This study contributes original insights by linking governance patterns with resilience enhancement, providing a structured approach to understanding and improving POE resilience in the global maritime landscape.
Specific features of social development of territorial communities in Ukraine under martial law
The article presents the results from a study on the social development of specific communities in the Dnipro, Mykolaiv, Sumy, and Chernihiv regions of Ukraine under martial law. The purpose of the article is to present the results from an analysis of the current state of social protection for residents in territorial communities across the Dnipro, Mykolaiv, Sumy, and Chernihiv regions. The object of the article is the system of providing social services to citizens by municipal social institutions at the local level. The main provisions of the article are based on a survey of more than two hundred experienced employees of social institutions and facilities. It is shown that despite the military operations, local self-government bodies manage to fulfil the social obligations that the state has to its citizens. The article describes the main problems in the implementation of social policy at the local level: the devastating impact of war, professional burnout of specialists due to staff shortages and an increase in the volume of responsibilities, and an increase in the number of those who can apply for social assistance. It is proved that in the near future, the problems of protecting orphans, families in difficult life circumstances, and military personnel who will be dismissed from the Defence Forces of Ukraine will become more acute.
Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective
This study investigates the influence of digital media marketing strategy on brand innovation, performance, and overall marketing performance in Indonesia’s SME Creative Industry sector. The study examines how digital media brand innovation and digital media performance act as mediators in enhancing marketing outcomes, considering the impact of competition intensity and digital media strategic capability. Information was gathered via an internet-based survey focused on SMEs in the creative industry sector, including fashion, culinary, and crafts. The data were examined using the Partial Least Squares (PLS-SEM) methodology employing Smart PLS 3.0. The results indicate that the digital media marketing strategy impacts the digital media brand innovation and digital media performance, leading to a beneficial effect on marketing performance. This study highlights the need to implement an efficient digital media marketing strategy to enhance brand innovation and the performance of SMEs. The study underscores the intricate interaction between internal capacities and external market circumstances, underscoring the necessity for SMEs to adapt their strategies to sustain a competitive edge in the era of digitalization. Business practitioners recommended using digital media marketing strategy to enhance digital media brand innovation and maximize marketing performance.
Development of innovation capability through intellectual capital, psychological capital, authentic leadership, and knowledge management in the trading industry
Innovation capability is increasingly critical for organizations facing technological disruption and global competition. In Indonesia, particularly in Batam City’s trading industry, firms struggle to enhance innovation despite the growing availability of digital technologies such as Radio Frequency Identification (RFID), e-commerce platforms, and automation systems. This study investigates how intangible resources – intellectual capital, psychological capital, authentic leadership, and knowledge management – contribute to the development of innovation capability in this context. Data were collected from 306 employees in trading companies and analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that intellectual capital strongly influences knowledge management, while psychological capital, authentic leadership, and knowledge management significantly enhance innovation capability. Knowledge management also mediates the relationship between intellectual capital and innovation capability. The study contributes to the knowledge-based view by integrating human, leadership, and knowledge perspectives, and extends prior research to the trading sector of an emerging economy. For managers, the findings highlight the importance of investing in intellectual and psychological capital, adopting authentic leadership practices, and strengthening knowledge management systems to maximize the benefits of technological tools such as RFID.
The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness
This research focuses on the role of personal values and consumer social responsibility in shaping enduring involvement and purchase intention of fair trade products, taking into account the moderating effect of perceived consumer effectiveness. This study aims to examine how these psychological and behavioral factors interact to influence consumer decisions regarding fair trade, and to identify under which conditions involvement translates into actual purchase intention. A study was conducted with 593 Tunisian consumers. The results of this study highlight the complexity of the relationship between enduring involvement and purchase behavior, revealing the influence of factors such as personal values and perceived consumer effectiveness. The study also shows that altruistic values are crucial for enduring involvement but are not sufficient to trigger purchase behavior. Furthermore, stimulation, as an individualistic value, positively impacts purchase intention. It was also found that fair trade consumers prioritize international solidarity over the geographical origin of the products. This research contributes, among other things, to addressing the gap in research concerning fair trade.
Hedonic motivation and online purchase intention: the moderating role of gender
This research aims to determine the differences between men and women through the overall moderating role of gender between perceived usefulness, perceived ease of use, and hedonic motivation on online purchase intentions on five e-commerce sites in Indonesia. Primary data was obtained through the distribution of questionnaires via social media sites such as WhatsApp, Instagram, and X (formerly Twitter). Then the data obtained, namely 330 respondents, was processed using SMARTPLS 3.9 software. This research found that perceived usefulness and perceived ease of use did not significantly influence online purchase intention but did influence hedonic motivation. Furthermore, this study also found that hedonic motivation has an effect on online purchase intention. Perceived usefulness has a significant effect on online purchase intention through hedonic motivation, and perceived ease of use has a significant effect on online purchase intention through hedonic motivation. Gender moderates the effects of perceived ease of use and hedonic motivation but does not moderate perceived usefulness. A model that links the four variables with gender as a moderate in five e-commerce in Indonesia which generates interesting implications for academics and practitioners and can be further developed by further researchers.
Business model design in relocation management through qualimetric approach
The purpose of the study is to explore the application of qualitative methods in evaluating business relocation management, particularly focusing on optimizing business models through a qualimetric approach. The methodology involves qualitative research methods such as interviews, surveys and case studies to collect and analyze data on various aspects of business relocation. The article highlights the complexities of business relocation, emphasizing the legal, economic, social, cultural and environmental impacts on business activities. The research identifies key challenges and risks associated with relocation, particularly in the context of Ukrainian businesses relocating during wartime. Research implications suggest the need for further theoretical and analytical exploration of business relocation challenges and the development of comprehensive methodologies to evaluate relocation effectiveness. It offers valuable insights for improving communication with stakeholders, enhancing employee relations, and addressing legal and environmental considerations in relocation decisions. The study contributes to the optimization of business models through a qualimetric approach to relocation management.
Gamification and its impact on improving training and business innovation processes
The aim of this study was to analyze the impact of gamification on employee motivation and engagement in business innovation processes. A systematic literature review (SLR) was conducted, including 55 articles retrieved from the Scopus database, following the PRISMA statement guidelines. Inclusion and exclusion criteria were applied to ensure the relevance and quality of the reviewed studies. Regarding materials and methods, a specific search equation was used to identify articles addressing the relationship between gamification and productivity in the workplace. Key data were extracted from the selected articles, including information on the study population, the gamification techniques implemented, and the observed benefits. The findings were categorized to identify recurring patterns and themes. Results showed that gamification enhances employee motivation and engagement, thereby improving business innovation processes. Various gamification techniques were identified as effective, along with contextual factors that influenced outcomes. The review also highlighted the need to tailor gamification strategies to maximize their benefits. It is concluded that this work provides a critical overview of the current state of knowledge in the field of gamification and its application in business innovation. Areas requiring further research were identified, suggesting that gamification can be a valuable tool for improving productivity and creativity within organizations.
Independent and joint effects of carbon performance and family ownership on financial reporting quality
This study examines the individual and joint impact of carbon emission disclosure and family ownership on audit report lag using data from 124 non-financial firms listed on the Indonesia Stock Exchange (IDX) from 2017 to 2019. Findings show that greater carbon emission disclosure reduces audit report lag, leading to higher financial reporting quality. Conversely, family-controlled firms tend to have longer audit report lag, as external auditors perceive them as having higher audit risks. The interaction between carbon performance and family ownership also contributes to delays in audit reporting. Additionally, family members in supervisory roles lead to increased audit report timeliness, negatively impacting financial reporting quality. Next, the effects of carbon performance and family firms on audit report lag remain statistically significant for companies in high-profile industries. Furthermore, analysis of endogeneity confirms the credibility of the factors influencing audit report lag. The study highlights the importance of carbon disclosure in environmental and financial reporting, while family-owned businesses may struggle with audit deadlines due to their unique characteristics. Recognizing these obstacles can help auditors and regulators tailor their approaches when auditing family-owned enterprises to ensure timely reporting. This research contributes to the literature by exploring the relationship between carbon disclosure, family ownership, and audit report completion time, emphasizing the need to integrate environmental factors into financial reporting practices.
Assessment of service quality of wholesale construction and finishing materials sales companies: case of Lithuania
Customer service is one of the main factors influencing the success of a company’s operations, as it directly determines customer satisfaction, loyalty and the company’s image. High-quality service encourages customers to return and strengthens long-term cooperation. This article analyses customer service principles and their significance, and service quality assessment methods that identify problem areas and ensure high service standards. The main criteria for assessing service quality are discussed, such as employee professionalism, speed of service, clear and polite communication, understanding customer needs and problem-solving effectiveness. The importance of feedback in improving service quality is emphasised, and customer satisfaction measurement methods are discussed, including surveys, feedback analysis and service quality methodologies. The article also underlines that continuous assessment of service quality and customer service improvement is essential to achieving long-term business growth, customer loyalty and competitive advantage. Therefore, this article aims to determine how customers assess the quality of service of wholesale construction and finishing materials sales companies, i.e., their expectations and the actual situation. A systematic analysis of scientific literature and the SERVQUAL method is used to achieve this goal. The results obtained show that companies in this sector, due to the specifics of their activities, pay little attention to meeting customer expectations. However, they still have to assess and consider customer expectations to achieve a high-quality service standard. This is the only way to adapt to market changes and ensure long-term success more effectively.
The EU Green Agenda legal framework and economic growth in developing countries: a panel EKC approach
With the rapid rate of climatic change and environmental degradation, sustainable economic growth with conservation of the environment has turned into a question of highest priority and concern for the world, especially for developing nations. The study aims to interpret the European Green Agenda legal framework and its implications for the green economy of developing countries using the Environmental Kuznets Curve EKC as a basis of panel estimation. The research method used is quantitative, using data from 1990 to 2024 from the World Bank Indicators. The econometric approach is based on panel data employing the Environmental Kuznets hypothesis for further empirical estimation. The variables included in the model are Carbon Intensity CO2, and GDP per capita growth in a panel of 6WB countries such as Kosovo, North Macedonia, Albania, Montenegro, Bosnia and Herzegovina and Serbia. The main hypothesis testing is that the developing countries face greater CO2 emission in their attempt to grow economically, which is also the main hypothesis under the Environmental Kuznets Curve. The study finds a U-shaped relationship function between GDP per capita growth and Carbon Intensity CO2 in the case of the Western Balkans under study circumstances. The greater the GDP per capita growth (above the turning point level of 4259.69), the greater the Carbon intensity. The study further concludes that the EKC hypothesis does not have universal implications depending on the stage of country development and the period under investigation. This study is very important for several reasons: first, it is the first testing the basic EKC hypothesis for the Western Balkan countries and adds to the literature the fact that the EKC hypothesis is not universal; second, by using econometric models of panel data, it tests the EKC hypothesis and proves the opposite, an U function; between CO2 and GDP per capita growth and third, the study emphasizes the importance of the European Green Agenda towards sustainable economic growth and environmental protection.