Search Results

Search Results

• The influence of personal brand communication on consumers

  Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas

  Abstract 1781 | PDF Downloads 1178 | DOI https://doi.org/10.3846/btp.2024.20635

  Page 95–107
  

  2024-03-05

• Brand positioning strategy in the competitive aspect

  Lidija Kraujalienė , Saulius Kromalcas

  Abstract 1888 | PDF Downloads 3172 | DOI https://doi.org/10.3846/btp.2022.17223

  Page 467–475
  

  2022-12-20