Vol 27 No 2 (2026): In progress

Journal uses continuous publication model. Current issue is in progress

Published: 2026-06-19

Articles

  • Hedonic motivation and online purchase intention: the moderating role of gender

    Mutiara Dian Azzahra , Agus Maolana Hidayat, Mahir Pradana
    Abstract 58 | PDF Downloads 46 | DOI https://doi.org/10.3846/btp.2026.20651
    Page 216–225
    PDF