Vol 18 (2026): In progress

Journal uses continuous publication model. Current issue is in progress

Published: 2026-01-19

Economics and Management / Ekonomika ir vadyba

  • Impact of influencer’s authenticity and credibility on purchase intention: case of virtual vs. human influencer

    Yiyuan Ying , Diana Sungailaitė, Vytautas Dikčius
    Abstract 0 | PDF Downloads 0 | DOI https://doi.org/10.3846/mla.2026.25048
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