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• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective

  Weni Novandari , Suliyanto Suliyanto , Siti Zulaikha Wulandari , Ary Yunanto , Tri Yuwono

  Abstract 175 | PDF Downloads 54 | DOI https://doi.org/10.3846/btp.2026.22759

  Page 122–131
  

  2026-03-18