Search Results

Search Results

• Brand crisis response strategies: a typologies continuum

  Bich Ngoc Do , Tuan Phong Nham

  Abstract 2637 | PDF Downloads 1830 | DOI https://doi.org/10.3846/btp.2021.12586

  Page 146-158
  

  2021-04-30

• An investigation the main internal brand crisis antecedents

  Bich Ngoc Do, Tuan Phong Nham, Tuyet-Mai Nguyen

  Abstract 2089 | PDF Downloads 959 | DOI https://doi.org/10.3846/btp.2019.23

  Page 234-247
  

  2019-05-03