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Search Results

• Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

  Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan

  Abstract 1817 | PDF Downloads 1043 | DOI https://doi.org/10.3846/btp.2025.20636

  Page 78–90
  

  2025-03-12