Relationship between organizational communication and creativity: how it advances in rigid structures?

    Rasa Smaliukienė Affiliation
    ; Antanas Survilas Affiliation


A growing number of research papers present systematic investigations of creative behaviour in complex social systems rather than emphasise individual creativity; however, surprisingly little has been done to investigate communication at the workplace in which such creativity is revealed. It should also be noted that communication that takes place in rigid organizational structures and simultaneously activates creativity is phenomenon that has not yet been analysed. This article discusses organizational communication and its impact on creativity by analysing corporate, team and leadership communication levels, taking military as a research context. Thus, this research addresses the following two questions: (i) how is organizational communication related to creativity? and (ii) how communication on different levels contribute to organizational creativity in rigid structures? To answer these questions a theoretical multi-factor model was created and empirically tested using AMOS Software. On the basis of empirical findings, a three-level model of organizational communication for creativity in rigid organizational structures was proposed.

Article in English.

Organizacinės komunikacijos ir kūrybiškumo santykis: kaip jis plėtojamas uždarose struktūrose?


Vis daugiau mokslininkų kūrybišką elgesį analizuoja sudėtingose socialinėse sistemose ir atsisako siauro požiūrio į individo kūrybiškumą; kartu kūrybiškumas darbo vietoje, t.  y. aplinkoje, kurioje jis gimsta, yra mažai nagrinėjamas. Kūrybiškumas, kaip organizacijos fenomenas, uždarose organizacinėse struktūrose nėra tiriamas apskritai. Kad būtų užpildyta ši mokslo žinių spraga, organizacinis kūrybiškumas šiame straipsnyje analizuojamas kariuomenės kontekste. Straipsnyje tiriama organizacinė komunikacija ir jos poveikis kūrybiškumui. Organizacinė komunikacija tyrime išskaidoma į tris lygmenis: korporacinį, komandos ir vadovo-pavaldinio. Straipsnyje nagrinėjami du klausimai: 1) kaip komunikacija yra susijusi su kūrybiškumu; 2) kaip komunikacija skirtingais lygmenimis prisideda prie organizacinio kūrybiškumo uždarose hierarchinėse struktūrose. Atsakant į šiuos klausimus buvo sukurtas teorinis daugiafaktoris modelis, kuris empiriškai patikrintas naudojant AMOS programą. Remiantis empiriniais duomenimis, buvo pasiūlytas trijų lygių organizacinės komunikacijos modelis, skirtas kūrybiškumui skatinti uždarose organizacinėse struktūrose.

Reikšminiai žodžiai: korporacinė komunikacija, komunikacija tarp vadovo ir pavaldinio, kariuomenė, organizacinė komunikacija, organizacinis kūrybiškumas, komunikacija grupėje.

Keyword : corporate communication, leadership communication, organizational communication, organizational creativity, team communication

How to Cite
Smaliukienė, R., & Survilas, A. (2018). Relationship between organizational communication and creativity: how it advances in rigid structures?. Creativity Studies, 11(1), 230-243.
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Nov 9, 2018
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