Selecting target market by similar measures in interval intuitionistic fuzzy set

    Nguyen Xuan Thao Info
    Truong Thi Thuy Duong Info
DOI: https://doi.org/10.3846/tede.2019.10290

Abstract

The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.

First published online 21 June 2019

Keywords:

intuitionistic fuzzy set, interval – valued intuitionistic fuzzy set, similarity measure, target market, market segment

How to Cite

Thao, N. X., & Duong, T. T. T. (2019). Selecting target market by similar measures in interval intuitionistic fuzzy set. Technological and Economic Development of Economy, 25(5), 934-950. https://doi.org/10.3846/tede.2019.10290

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June 21, 2019
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2019-06-21

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How to Cite

Thao, N. X., & Duong, T. T. T. (2019). Selecting target market by similar measures in interval intuitionistic fuzzy set. Technological and Economic Development of Economy, 25(5), 934-950. https://doi.org/10.3846/tede.2019.10290

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