Selecting target market by similar measures in interval intuitionistic fuzzy set
The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.
First published online 21 June 2019
Keyword : intuitionistic fuzzy set, interval – valued intuitionistic fuzzy set, similarity measure, target market, market segment
This work is licensed under a Creative Commons Attribution 4.0 International License.
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