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Investigation of the application of balanced indicator systems for the evaluation of companies’ performance

Abstract

Performance appraisal is one of the most important business processes in a company. Although many authors write on this topic, the topic remains relevant due to the need to analyze the performance and uniqueness of companies, as each author conducting research must adapt the most appropriate system of indicators to the selected companies. Analyzing the scientific literature, it has been noticed that most of the articles on the topic of balanced indicators are prepared by foreign authors, and in Lithuania this topic is not widely developed. The problem of the article is: how to create a system of balanced indicators to evaluate the performance of selected companies. The aim of the research is to theoretically substantiate and empirically evaluate the performance of companies in the sales sector using a system of balanced indicators. For any company that wants to work profitably, performance appraisal from a variety of perspectives is very important. This is the method of assessment used in this article, which looks at a company’s performance from four perspectives: finance, customers, internal processes, and improvement and development. The study selects companies of a similar nature and size from the sales sector. Companies of a similar nature are selected in order to obtain more accurate results and to avoid exclusions. Methods used in the article: analysis of scientific literature, comparison of theoretical insights, system of balanced indicators, method of multicriteria evaluation – EDAS. The system of balanced indicators and the EDAS ranking method help to determine the competitiveness of companies and to interpret which perspective of the company’s activities needs to be improved in order to make the company’s operations more profitable and efficient.


Article in Lithuanian.


Subalansuotų rodiklių sistemų taikymo įmonių veiklai vertinti tyrimas


Santrauka


Veiklos vertinimas – vienas iš svarbiausių įmonės veiklos procesų. Nors šia tema rašo daug autorių, tačiau tema išlieka aktuali dėl poreikio analizuoti įmonių veiklą ir unikalumo, nes kiekvienas autorius, atliekantis tyrimą, turi pritaikyti pasirinktoms įmonėms tinkamiausią rodiklių sistemą. Analizuojant mokslinę literatūrą pastebėta, kad didžioji dalis straipsnių subalansuotų rodiklių tema yra parengta užsienio autorių, o Lietuvoje ši tema nėra plačiai išplėtota. Straipsnyje keliama problema: kokią sukurti subalansuotų rodiklių sistemą, kad galima būtų įvertinti pasirinktų įmonių veiklą. Tyrimo tikslas – teoriškai pagrįsti ir empiriškai įvertinti pardavimų sektoriaus įmonių veiklą taikant subalansuotų rodiklių sistemą. Kiekvienai įmonei, kuri nori dirbti pelningai, labai svarbus veiklos vertinimas iš įvairiausių perspektyvų. Būtent toks vertinimo būdas taikomas šiame straipsnyje, kai į įmonės veiklą žvelgiama iš keturių perspektyvų: finansų, klientų, vidinių procesų ir tobulinimo bei plėtros. Atliekamame tyrime pasirenkamos panašaus pobūdžio ir dydžio įmonės iš pardavimų sektoriaus. Įmonės pasirenkamos panašaus pobūdžio tam, kad būtų galima gauti tikslesnius rezultatus ir nebūtų išskirčių. Straipsnyje taikomi metodai: mokslinės literatūros analizė, teorinių įžvalgų palyginimas, subalansuotų rodiklių sistema, daugiakriterio vertinimo metodas – EDAS. Subalansuotų rodiklių sistema ir EDAS rangavimo metodas padėjo nustatyti įmonių konkurencingumą ir interpretuoti, kurią įmonės veiklos perspektyvą reikia tobulinti, kad įmonės veikla taptų pelningesnė ir efektyvesnė.


Reikšminiai žodžiai: subalansuotų rodiklių sistema, įmonių veiklos vertinimas, pardavimų sektorius, EDAS metodas, efektyvumas, konkurencingumas.

Keyword : system of balanced indicators, evaluation of companies’ performance, sales sector, EDAS method, efficiency, competitiveness

How to Cite
Bernotaitė, A., & Garškaitė-Milvydienė, K. (2022). Investigation of the application of balanced indicator systems for the evaluation of companies’ performance. Mokslas – Lietuvos Ateitis / Science – Future of Lithuania, 14. https://doi.org/10.3846/mla.2022.17775
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Dec 12, 2022
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