Peculiarities of competitiveness assessment of airlines
Abstract
The current state of the aviation market is characterized by intense competition and rapid change, brought about by deregulation, rapid technological development, industrial consolidation, and innovation. One of the key players in the aviation sector is airlines. In such a competitive environment, airlines that can adapt and change in the market gain a competitive advantage over other airlines, which is key to success. This article is aimed at understanding the concept behind competitive advantage, identifying the main business models in the commercial airline industry as well as finding the optimal competitiveness evaluation method and using it to assess the airline competitiveness.
Article in English.
Oro linijų konkurencingumo vertinimo ypatumai
Santrauka
Dabartinei aviacijos rinkos būklei būdinga intensyvi konkurencija ir greiti pokyčiai, kuriuos sukėlė reguliacijų panaikinimas, sparti technologijų plėtra, pramonės konsolidacija ir inovacijos. Vienas iš pagrindinių aviacijos sektoriaus veikėjų yra oro linijos. Tokioje konkurencinėje aplinkoje oro linijos, galinčios prisitaikyti ir keistis rinkoje, įgyja konkurencinį pranašumą prieš kitas oro linijas, o tai yra raktas į sėkmę. Šio straipsnio tikslas yra suprasti konkurencinio pranašumo sampratą, identifikuoti pagrindinius verslo modelius komercinių oro linijų pramonėje bei rasti optimalų konkurencingumo vertinimo metodą ir jį pritaikyti oro linijų konkurencingumui įvertinti.
Reikšminiai žodžiai: aviacija, oro linijos, oro linijų verslo modeliai, konkurencinis pranašumas, konkurencingumo vertinimo metodai, oro linijų konkurencingumo vertinimas.
Keyword : aviation, airlines, airline business models, competitive advantage, competitiveness assessment methods, airline competitiveness assessment
This work is licensed under a Creative Commons Attribution 4.0 International License.
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