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• Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector

  Rafael Bravo, Isabel Buil, Leslie de Chernatony, Eva Martínez

  Abstract 1431 | PDF Downloads 1690 | DOI https://doi.org/10.3846/16111699.2016.1209785

  Page 241-257
  

  2017-04-21