Evaluating hotel advertisements efficiency using data envelopment analysis
DOI: https://doi.org/10.3846/16111699.2004.9636077Abstract
This paper introduces popular methods for ranking alternatives with multiple inputs and multiple outputs in the DEA context. The ranking methods are based on different criteria. Consequently, the ranking of the alternatives are not always the same, particularly as regards the best alternative. The decision maker, however, must make an absolute decision as to the most favored alternative. This study proposes a new ranking method, which is based on the average of the highly correlated ranking method. The new method is applied on a case study of ranking hotels in Israel.
First Published Online: 14 Oct 2010
Keywords:
DEA, ranking models, advertising, hospitalityHow to Cite
Share
License
Copyright (c) 2004 The Author(s). Published by Vilnius Gediminas Technical University.
This work is licensed under a Creative Commons Attribution 4.0 International License.
View article in other formats
Published
Issue
Section
Copyright
Copyright (c) 2004 The Author(s). Published by Vilnius Gediminas Technical University.
License
This work is licensed under a Creative Commons Attribution 4.0 International License.