Design of publicity activity for special purpose airline
Abstract
The features of publicity activity for special purpose airline are considered in the article. The possible ways of planning of publicity activity for special purpose airline are offered at implementation of agro aviation works. Theoretical bases of advancement of agro aviation works in the agrarian market of Ukraine are presented. The model of planning of advertising is developed in relation to its periodicity.Article in Russian.
Specialiosios paskirties aviakompanijos reklaminės kampanijos modeliavimas Santrauka Straipsnyje nagrinėjami specialiosios paskirties aviakompanijos reklaminės kampanijos ypatumai. Pateiktos specialiosios paskirties aviakompanijos reklaminės kampanijos planavimo galimybės atliekant agroaviacinius darbus. Pateiktos agroaviacinių darbų pasiūlos Ukrainos agrarinei rinkai teorinės gairės. Sukurtas reklamos planavimo modelis vertinant jos periodiškumą.Reikšminiai žodžiai: specialios paskirties aviakompanija, reklaminė kampanija, reklama, reklamos planavimas, efektyvumas.
Keywords:
special purpose airline, publicity activity, advertising, planning of advertising, efficiencyHow to Cite
Gerasimenko, I. (2014). Design of publicity activity for special purpose airline. Mokslas – Lietuvos Ateitis Science – Future of Lithuania, 6(5), 583-588. https://doi.org/10.3846/mla.2014.704
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Copyright (c) 2014 The Author(s). Published by Vilnius Gediminas Technical University.
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Published
2014-12-19
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Copyright
Copyright (c) 2014 The Author(s). Published by Vilnius Gediminas Technical University.
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Gerasimenko, I. (2014). Design of publicity activity for special purpose airline. Mokslas – Lietuvos Ateitis Science – Future of Lithuania, 6(5), 583-588. https://doi.org/10.3846/mla.2014.704