Search Results

Search Results

• Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand

  Nachayapat Cuijten, Sukontip Wongpun, Nathamon Buaprommee, Rungsan Suwannahong, Sureerut Inmor

  Abstract 1463 | PDF Downloads 1099 | DOI https://doi.org/10.3846/jbem.2024.22470

  Page 1052–1074
  

  2024-10-25

• Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives

  Norzalita A. Aziz, Nor Asiah Omar

  Abstract 1435 | PDF Downloads 1895 | DOI https://doi.org/10.3846/16111699.2011.645865

  Page S257-S278
  

  2013-12-24

• Fuzzy dematel method to evaluate the dimensions of marketing resources: An application in SMEs

  Serkan Altuntas, Mustafa Kemal Yilmaz

  Abstract 1113 | PDF Downloads 2529 | DOI https://doi.org/10.3846/16111699.2015.1068220

  Page 347-364
  

  2016-06-07

• Effect of export promotion programs on export performance: evidence from manufacturing SMEs

  Xiaoting Wang, Aihua Chen, Huafeng Wang, Shengxiao Li

  Abstract 1629 | PDF Downloads 3133 | DOI https://doi.org/10.3846/16111699.2016.1278031

  Page 131-145
  

  2017-02-05

• Internationalisation of SMEs and simultaneous strategies of cooperation and competition: an exploratory analysis

  Emilio Galdeano-Gómez, Juan C. Perez-Mesa, José A. Aznar-Sánchez

  Abstract 1347 | PDF Downloads 1190 | DOI https://doi.org/10.3846/16111699.2014.959040

  Page 1114-1132
  

  2016-12-21

• Management of alliance portfolios and the role of the board of directors

  Ignacio Castro, José L. Galán, Cristóbal Casanueva

  Abstract 1045 | PDF Downloads 851 | DOI https://doi.org/10.3846/16111699.2014.958093

  Page 215-233
  

  2016-04-08

• A contextual model for assessing the nexus between green innovation practices and enterprise performance

  Kwabena Nsiah Takyi, Beata Gavurova, Comfort Adebi Asamoah

  Abstract 822 | PDF Downloads 620 | DOI https://doi.org/10.3846/jbem.2024.22750

  Page 1238–1259
  

  2024-12-19