Search Results

Search Results

• Estimating Customer Potential Value using panel data of a Spanish bank

  Antonia Estrella-Ramón, Manuel Sánchez-Pérez, Gilbert Swinnen, Koen Vanhoof

  Abstract 1086 | PDF Downloads 1115 | DOI https://doi.org/10.3846/16111699.2014.970571

  Page 580-597
  

  2016-07-08

• Societal ethics and legal system facing contemporary marketing strategies: An Australian insight

  John Saee

  Abstract 803 | PDF Downloads 593 | DOI https://doi.org/10.3846/16111699.2005.9636108

  Page 189-197
  

  2005-12-31