Search Results

Search Results

• Societal ethics and legal system facing contemporary marketing strategies: An Australian insight

  John Saee

  Abstract 933 | PDF Downloads 696 | DOI https://doi.org/10.3846/16111699.2005.9636108

  Page 189-197
  

  2005-12-31

• Advertising, research and development, and capital market risk: higher risk firms versus lower risk firms

  Miao-Ling Chen, Chi-Lu Peng, An-Pin Wei

  Abstract 985 | PDF Downloads 798 | DOI https://doi.org/10.3846/16111699.2012.666998

  Page 724-744
  

  2012-09-17

• Intangible assets investment and firms’ performance: evidence from small and medium-sized enterprises in Korea

  Hyeon Sik Seo , YoungJun Kim

  Abstract 4758 | PDF Downloads 4028 | DOI https://doi.org/10.3846/jbem.2020.12022

  Page 421-445
  

  2020-03-03

• Marketing communication model for social networks

  Martin Klepek, Halina Starzyczná

  Abstract 6791 | PDF Downloads 6572 | DOI https://doi.org/10.3846/jbem.2018.6582

  Page 500-520
  

  2018-11-19

• Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

  Eric Bindah, Leenshya Gunnoo

  Abstract 1852 | PDF Downloads 1224 | DOI https://doi.org/10.3846/jbem.2024.21109

  Page 175–190
  

  2024-03-21

• CSR activities and consumer loyalty: the effect of the type of publicizing medium

  Pere Mercadé-Melé , Sebastian Molinillo , Antonio Fernández-Morales , Lucia Porcu

  Abstract 4217 | PDF Downloads 3076 | DOI https://doi.org/10.3846/jbem.2018.5203

  Page 431-455
  

  2018-11-13