Search Results

Search Results

• Societal ethics and legal system facing contemporary marketing strategies: An Australian insight

  John Saee

  Abstract 791 | PDF Downloads 585 | DOI https://doi.org/10.3846/16111699.2005.9636108

  Page 189-197
  

  2005-12-31

• How advertising avoidance affects visual attention and memory of advertisements

  Lucian-Florin Onișor , Daniela Ioniță

  Abstract 2924 | PDF Downloads 2675 | DOI https://doi.org/10.3846/jbem.2021.14546

  Page 656-674
  

  2021-03-25

• Advertising, research and development, and capital market risk: higher risk firms versus lower risk firms

  Miao-Ling Chen, Chi-Lu Peng, An-Pin Wei

  Abstract 847 | PDF Downloads 685 | DOI https://doi.org/10.3846/16111699.2012.666998

  Page 724-744
  

  2012-09-17

• Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

  Jorge Vera , Marco Espinosa

  Abstract 18375 | PDF Downloads 1836 | DOI https://doi.org/10.3846/jbem.2019.8099

  Page 208-224
  

  2019-03-07

• Responses to anti-adblock filters: theoretical foundations, influential factors, and managerial implications

  Ignacio Redondo , Gloria Aznar

  Abstract 1804 | PDF Downloads 1300 | SM Downloads 436 | DOI https://doi.org/10.3846/jbem.2020.13698

  Page 42-60
  

  2021-01-27

• Intangible assets investment and firms’ performance: evidence from small and medium-sized enterprises in Korea

  Hyeon Sik Seo , YoungJun Kim

  Abstract 4440 | PDF Downloads 3617 | DOI https://doi.org/10.3846/jbem.2020.12022

  Page 421-445
  

  2020-03-03

• Marketing communication model for social networks

  Martin Klepek, Halina Starzyczná

  Abstract 6382 | PDF Downloads 6172 | DOI https://doi.org/10.3846/jbem.2018.6582

  Page 500-520
  

  2018-11-19

• The twin foci of organisational identification and their relevance for commitment: a study of marketing communications industry

  Klement Podnar, Urša Golob

  Abstract 906 | PDF Downloads 777 | DOI https://doi.org/10.3846/16111699.2013.791636

  Page 214-227
  

  2014-12-16

• Technological complexity: a tool for understanding the behaviour of consumers of high value-added foodstuffs

  Alejandro Cotes-Torres, Pablo Antonio Muñoz-Gallego, José Miguel Cotes-Torres

  Abstract 870 | PDF Downloads 669 | DOI https://doi.org/10.3846/16111699.2014.987159

  Page 444-457
  

  2016-06-07

• Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand

  Nachayapat Cuijten, Sukontip Wongpun, Nathamon Buaprommee, Rungsan Suwannahong, Sureerut Inmor

  Abstract 1327 | PDF Downloads 1016 | DOI https://doi.org/10.3846/jbem.2024.22470

  Page 1052–1074
  

  2024-10-25

• Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

  Eric Bindah, Leenshya Gunnoo

  Abstract 1417 | PDF Downloads 993 | DOI https://doi.org/10.3846/jbem.2024.21109

  Page 175–190
  

  2024-03-21

• CSR activities and consumer loyalty: the effect of the type of publicizing medium

  Pere Mercadé-Melé , Sebastian Molinillo , Antonio Fernández-Morales , Lucia Porcu

  Abstract 3955 | PDF Downloads 2938 | DOI https://doi.org/10.3846/jbem.2018.5203

  Page 431-455
  

  2018-11-13