BRAVO, Rafael; BUIL, Isabel; CHERNATONY, Leslie de; MARTÍNEZ, Eva. Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector. Journal of Business Economics and Management, [S. l.], v. 18, n. 2, p. 241–257, 2017. DOI: 10.3846/16111699.2016.1209785. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/1171. Acesso em: 26 may. 2025.