LEVICKAITĖ, Rasa; REIMERIS, Ramojus. Forming a perceived franchise value: theoretical insights. Business: Theory and Practice, [S. l.], v. 12, n. 1, p. 85–91, 2011. DOI: 10.3846/btp.2011.09. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/8855. Acesso em: 9 may. 2025.