AZZAHRA, Mutiara Dian; HIDAYAT, Agus Maolana; PRADANA, Mahir. Hedonic motivation and online purchase intention: the moderating role of gender. Business: Theory and Practice, [S. l.], v. 27, n. 2, p. 216–225, 2026. DOI: 10.3846/btp.2026.20651. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/20651. Acesso em: 18 jul. 2026.