Search Results

Search Results

• Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention

  Rashad Maharramov, Bahman Huseynli , Gözde Kandemir Çomoğlu

  Abstract 541 | PDF Downloads 342 | DOI https://doi.org/10.3846/bmee.2026.21916

  Page 17–39
  

  2026-02-12

• Economic instability and its effect on brand preferences: big data examination of self-image and online shopping conduct

  Nuraeni Saripudin Johnson, Mustika Sufiati Purwanegara, Nur Budi Mulyono

  Abstract 270 | PDF Downloads 122 | DOI https://doi.org/10.3846/bmee.2026.23594

  Page 79–103
  

  2026-02-26

• An integrated model of destination advocacy and its direct and mediating effects on destination revisit intention

  Md. Alamgir Hossain , Abul Kalam , Md. Shakhawat Hossain , Mst Nilima Sarmin , Md. Nuruzzaman

  Abstract 1869 | PDF Downloads 1421 | DOI https://doi.org/10.3846/bmee.2022.16754

  Page 286–311
  

  2022-11-14

• The role of ethics, trust, and shared values in the creation of loyalty: empirical evidence from the Moroccan University™

  Zakaria Nejjari , Hanane Aamoum

  Abstract 1824 | PDF Downloads 1087 | DOI https://doi.org/10.3846/bme.2020.12237

  Page 106-126
  

  2020-04-30

• Obstacles to implementing initiatives of social responsibility in small and medium-size firms

  Rima Česynienė, Marina Neverkevič

  Abstract 1044 | PDF Downloads 1613 | DOI https://doi.org/10.3846/bme.2010.18

  Page 261-270
  

  2010-12-20

• Investigation of segregated business ethics elements influence on results of service enterprises activity

  Kristina Luebcke

  Abstract 1001 | PDF Downloads 1176 | DOI https://doi.org/10.3846/bme.2010.10

  Page 139-153
  

  2010-12-20

• Commercial banks performance 2008–2012

  Filomena Jasevičienė, Bronius Povilaitis, Simona Vidzbelytė

  Abstract 1165 | PDF Downloads 791 | DOI https://doi.org/10.3846/bme.2013.11

  Page 189-208
  

  2013-09-13

• Youths’ word-of-mouth in a developing country: roles of green promotion and green brand loyalty

  Thanh Hai Phan, Ngoc Diep Nguyen, Hai Giang Ha, Mai Trang Le, Phuong Anh Vu, Hai Anh Doan

  Abstract 2274 | PDF Downloads 1376 | DOI https://doi.org/10.3846/bmee.2024.19873

  Page 112–137
  

  2024-05-24

• Identifying consumer resistance of mobile payment during COVID-19: an interpretive structural modeling (ISM) approach

  Naveen Kumar Singh , Pragati Singh

  Abstract 2224 | PDF Downloads 1441 | DOI https://doi.org/10.3846/bmee.2022.16905

  Page 258–285
  

  2022-11-14