Search Results

Search Results

• Perceptions of Turkish construction firms about the marketing concepts

  Ercan Erdis, Hilmi Coskun, Mustafa Demirci

  Abstract 1080 | PDF Downloads 852 | DOI https://doi.org/10.3846/20294913.2014.958878

  Page 423-440
  

  2015-05-26

• Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust

  Yaping Jiang , Yanyan Sun, Shibo Tu

  Abstract 4070 | PDF Downloads 3920 | DOI https://doi.org/10.3846/tede.2023.19278

  Page 1318–1335
  

  2023-08-24

• Quantitative evaluation of enterprise marketing effectiveness

  Adomas Ginevičius

  Abstract 951 | PDF Downloads 650 | DOI https://doi.org/10.3846/13928619.2007.9637771

  Page 19-23
  

  2007-03-31

• A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector

  Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Ana Pedreño-Santos, Enrique Herrera-Viedma

  Abstract 2404 | PDF Downloads 3015 | DOI https://doi.org/10.3846/tede.2018.5080

  Page 1606-1629
  

  2018-08-28

• Sustainable incentives in marketing and strategic greening: The cases of Lithuania and Romania

  Dainora Grundey, Rodica Milena Zaharia

  Abstract 1553 | PDF Downloads 1003 | DOI https://doi.org/10.3846/1392-8619.2008.14.130-143

  Page 130-143
  

  2008-06-30

• Economic and mathematical evaluation of Ukraine’s renewable energy development with consideration of military risks

  Kateryna Stepanchuk , Zhanna Chernousova, Kateryna Boiarynova

  Abstract 419 | PDF Downloads 81 | DOI https://doi.org/10.3846/tede.2026.25237

  Page 1069–1082
  

  2026-07-21

• Pricing policies as a marketing strategy in the construction industry: case study of turkish companies

  Hilmi Coskun, Ercan Erdis, Mustafa Demirci

  Abstract 1254 | PDF Downloads 1788 | DOI https://doi.org/10.3846/20294913.2013.821688

  Page S1-S21
  

  2014-01-28

• Employer branding: exploring attractiveness dimensions in a multicultural context

  Ludvík Eger, Michal Mičík, Mikuláš Gangur, Petr Řehoř

  Abstract 10409 | PDF Downloads 10977 | DOI https://doi.org/10.3846/tede.2019.9387

  Page 519-541
  

  2019-04-10

• Multiple criteria approach applied to digital transformation in Fashion stores: the case of physical retailers in Spain

  Miguel Llorens , Ramon Carrasco , Itzcóatl Bueno, Enrique Herrera-Viedma, Juan Antonio Morente-Molinera

  Abstract 2223 | PDF Downloads 1600 | DOI https://doi.org/10.3846/tede.2022.16553

  Page 500–530
  

  2022-03-10

• China’s digital economy development: incentives and challenges

  Yang Chen , Shaorui Xu, Oleksii Lyulyov , Tetyana Pimonenko

  Abstract 6113 | PDF Downloads 4354 | DOI https://doi.org/10.3846/tede.2022.18018

  Page 518–538
  

  2023-03-20

• Integrative model for the selection of a new product launch strategy, based on ANP, TOPSIS and MCGP: a case study

  Chin-Nung Liao, Chih-Hsiang Lin, Yan-Kai Fu

  Abstract 1469 | PDF Downloads 1810 | DOI https://doi.org/10.3846/20294913.2015.1074951

  Page 715-737
  

  2016-08-19

• Understanding material deprivation in Spanish households using the OWA aggregation operator and 2-tuple linguistic model

  Ziwei Shu , Ramón Alberto Carrasco, Cristina Sánchez-Figueroa, Gema Fernández-Avilés

  Abstract 138 | PDF Downloads 172 | DOI https://doi.org/10.3846/tede.2026.27594

  Page 1-30
  

  2026-08-03

• Research into advertising in construction: Analysis of Lithuanian and Swedish experience

  Audrius Banaitis, Nerija Banaitiene

  Abstract 920 | PDF Downloads 661 | DOI https://doi.org/10.3846/13928619.2005.9637705

  Page 248-259
  

  2005-12-31

• A hybrid model for decision-making in the information and Communications Technology sector

  Andrés Cid-López, Miguel J. Hornos, Ramón Alberto Carrasco, Enrique Herrera-Viedma

  Abstract 1448 | PDF Downloads 1036 | DOI https://doi.org/10.3846/20294913.2015.1056281

  Page 720-737
  

  2015-09-29

• Evaluation of innovative agricultural extension projects using novel investment tools

  Anastasios Michailidis, Fotios Chatzitheodoridis, George Theodosiou

  Abstract 971 | PDF Downloads 772 | DOI https://doi.org/10.3846/tede.2010.43

  Page 703-716
  

  2010-12-31

• Introducing alternatives ranking with elected nominee (ARWEN) method: a case study of supplier selection

  Shervin Zakeri, Prasenjit Chatterjee, Dimitri Konstantas, Ali Shojaei Farr

  Abstract 1451 | PDF Downloads 1485 | DOI https://doi.org/10.3846/tede.2023.18789

  Page 1080–1126
  

  2023-06-16

• Analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework

  Ricardo M. R. Barroso, Fernando A. F. Ferreira, Ieva Meidutė-Kavaliauskienė, Nerija Banaitienė, Pedro F. Falcão, Álvaro A. Rosa

  Abstract 7177 | PDF Downloads 3517 | DOI https://doi.org/10.3846/tede.2019.9386

  Page 496-518
  

  2019-04-10

• Driving net-zero and resilient supply chains through industry 5.0: a strategic pathway for sustainable economic development

  Akshay Patidar , Sumedha Bhatnagar, Anil Kumar, Anbesh Jamwal, Ashutosh Samadhiya , Audrius Banaitis

  Abstract 628 | PDF Downloads 284 | DOI https://doi.org/10.3846/tede.2026.26297

  Page 698–726
  

  2026-04-22

• Factors affecting customer loyalty of mobile RFID services in Korea

  Yong-Jae Park, Myung-Hwan Rim, Seung-Koog Lee

  Abstract 1124 | PDF Downloads 1277 | DOI https://doi.org/10.3846/20294913.2013.837413

  Page 687-705
  

  2013-12-24

• A novel fuzzy MCDM model for inventory management in order to increase business efficiency

  Dragan Vukasović, Dejan Gligović, Svetlana Terzić, Željko Stević , Perica Macura

  Abstract 3902 | PDF Downloads 2682 | DOI https://doi.org/10.3846/tede.2021.14427

  Page 386-401
  

  2021-04-12

• Hybrid toolboxes: Conceptual and empirical analysis of blending patterns in application of hybrid media

  Michael Reiss, Dirk Steffens

  Abstract 1063 | PDF Downloads 738 | DOI https://doi.org/10.3846/tede.2010.20

  Page 305-326
  

  2010-06-30

• Determinants of sustainable economic development in the EU: the role of innovation and infrastructure resilience

  Daniela Firoiu , George H. Ionescu , Anca Băndoi , Anca Vasilica Tănasie , Sorin Tudor

  Abstract 501 | PDF Downloads 340 | DOI https://doi.org/10.3846/tede.2026.25897

  Page 597–630
  

  2026-03-20

• Modelling EU bioeconomy credentials in the economic development framework: the role of intellectual capital

  Mirela Cristea , Graţiela Georgiana Noja , Nicu Marcu, Marian Siminică , Diana-Mihaela Ţîrcă

  Abstract 2040 | PDF Downloads 1252 | DOI https://doi.org/10.3846/tede.2020.13159

  Page 1139-1164
  

  2020-11-17

• The effect of R&D, technology commercialization capabilities and innovation performance

  Seo Kyun Kim, Bong Gyou Lee, Beom Soo Park, Kyoung Seok Oh

  Abstract 1970 | PDF Downloads 2716 | DOI https://doi.org/10.3846/20294913.2011.603481

  Page 563-578
  

  2011-12-31

• Open innovation: a research framework and case study of Huawei

  Bo Li, Zeshui Xu, Hangyao Wu, Nan Hong, Marinko Skare

  Abstract 4253 | PDF Downloads 3615 | DOI https://doi.org/10.3846/tede.2023.17843

  Page 278–306
  

  2023-01-27