Search Results

Search Results

• Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust

  Yaping Jiang , Yanyan Sun, Shibo Tu

  Abstract 3798 | PDF Downloads 3675 | DOI https://doi.org/10.3846/tede.2023.19278

  Page 1318–1335
  

  2023-08-24

• Corporate social responsibility and brand management: evidence from Carroll’s pyramid and triple bottom line approaches

  Dalia Štreimikienė, Rizwan Raheem Ahmed

  Abstract 8797 | PDF Downloads 7279 | DOI https://doi.org/10.3846/tede.2021.14520

  Page 852-875
  

  2021-06-14

• Modelling IT brand values supplied by consultancy service companies: empirical evidence for differences

  Ángeles Alcaide , Natividad Guadalajara , Elena De La Poza

  Abstract 1849 | PDF Downloads 1355 | DOI https://doi.org/10.3846/tede.2020.13755

  Page 120-148
  

  2021-01-18

• Employer branding: exploring attractiveness dimensions in a multicultural context

  Ludvík Eger, Michal Mičík, Mikuláš Gangur, Petr Řehoř

  Abstract 10216 | PDF Downloads 10779 | DOI https://doi.org/10.3846/tede.2019.9387

  Page 519-541
  

  2019-04-10

• Effects of switching costs on innovative investment

  Pu-Yan Nie, Chan Wang, You-Hua Chen, Yong-Cong Yang

  Abstract 2280 | PDF Downloads 1763 | DOI https://doi.org/10.3846/tede.2018.1430

  Page 933-949
  

  2018-05-18

• A cross-platform market structure analysis method using online product reviews

  Gang Kou, Pei Yang, Yi Peng, Hui Xiao, Feng Xiao, Yang Chen, Fawaz E. Alsaadi

  Abstract 2185 | PDF Downloads 1629 | DOI https://doi.org/10.3846/tede.2021.12005

  Page 992-1018
  

  2021-08-18