GINEVIČIUS, Adomas. Quantitative evaluation of enterprise marketing effectiveness. Technological and Economic Development of Economy, [S. l.], v. 13, n. 1, p. 19–23, 2007. DOI: 10.3846/13928619.2007.9637771. Disponível em: https://journals.vilniustech.lt/index.php/TEDE/article/view/7705. Acesso em: 8 jun. 2025.