JIANG, Yaping; SUN, Yanyan; TU, Shibo. Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust . Technological and Economic Development of Economy, [S. l.], v. 29, n. 4, p. 1318–1335, 2023. DOI: 10.3846/tede.2023.19278. Disponível em: https://journals.vilniustech.lt/index.php/TEDE/article/view/19278. Acesso em: 9 may. 2025.