YING, Yiyuan; SUNGAILAITĖ, Diana; DIKČIUS, Vytautas. Impact of influencer’s authenticity and credibility on purchase intention: case of virtual vs. human influencer. Mokslas – Lietuvos ateitis / Science – Future of Lithuania, [S. l.], v. 18, 2026. DOI: 10.3846/mla.2026.25048. Disponível em: https://journals.vilniustech.lt/index.php/MLA/article/view/25048. Acesso em: 20 jan. 2026.