Search Results

Search Results

• Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand

  Nachayapat Cuijten, Sukontip Wongpun, Nathamon Buaprommee, Rungsan Suwannahong, Sureerut Inmor

  Abstract 2098 | PDF Downloads 1472 | DOI https://doi.org/10.3846/jbem.2024.22470

  Page 1052–1074
  

  2024-10-25

• Development of marketing tools for the express delivery industry to increase consumer loyalty

  Hubert Bocevičius , Vilma Tamulienė

  Abstract 226 | PDF Downloads 140 | DOI https://doi.org/10.3846/jbem.2026.26194

  Page 142–161
  

  2026-03-03

• The Do Not Track mechanism for digital footprint privacy protection in marketing applications

  Fa-Chang Cheng, Yu Shan Wang

  Abstract 3290 | PDF Downloads 2515 | DOI https://doi.org/10.3846/jbem.2018.5200

  Page 253-267
  

  2018-09-05

• Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries

  Rizwan Raheem Ahmed, Jolita Vveinhardt, Dalia Streimikiene

  Abstract 3475 | PDF Downloads 4111 | DOI https://doi.org/10.3846/16111699.2017.1400460

  Page 1115-1134
  

  2017-12-20

• Determinants of AI adoption intention in SMEs. Romanian case study

  Constantin-Marius Apostoaie, Teodora Roman, Alexandru Maxim, Dumitru-Tudor Jijie

  Abstract 3158 | PDF Downloads 2192 | SM Downloads 309 | DOI https://doi.org/10.3846/jbem.2025.23650

  Page 277–296
  

  2025-04-18

• Mechanism of innovation and standardization driving company competitiveness in the digital economy

  Jing Yang, Lijun Zhou, Yuyang Qu, Xiang Jin, Shishi Fang

  Abstract 1954 | PDF Downloads 1486 | DOI https://doi.org/10.3846/jbem.2023.17192

  Page 54–73
  

  2023-02-09

• Drivers and consequences of business-reference-content (BRC): the role of narrative transportation in B2B communication

  Chang Mo Jung

  Abstract 2192 | PDF Downloads 2095 | DOI https://doi.org/10.3846/jbem.2021.15527

  Page 1323–1341
  

  2021-09-29

• Assessing small and medium-size enterprise CEOs' attitude towards business growth: the impact of event risk

  Yuksel Ekinci, Padmali Rodrigo, Arnold Japutra, Sertaç Çifci, Mcxin Tee, Ye Jia

  Abstract 1053 | PDF Downloads 756 | DOI https://doi.org/10.3846/jbem.2025.23519

  Page 533–554
  

  2025-05-23

• Artificial intelligence in business and economics research: trends and future

  José Luis Ruiz-Real , Juan Uribe-Toril , José Antonio Torres , Jaime De Pablo

  Abstract 26241 | PDF Downloads 17088 | DOI https://doi.org/10.3846/jbem.2020.13641

  Page 98-117
  

  2021-01-27

• Investment implications of Industry 4.0: evidence from smart manufacturing ETFs

  Cristiana Doina Tudor , Alexandra Horobet, Zeno Dinca , Lucian Belascu, Robert Sova

  Abstract 421 | PDF Downloads 280 | DOI https://doi.org/10.3846/jbem.2026.25512

  Page 74–93
  

  2026-02-10