Search Results

Search Results

• Responses of Turkish consumers to product risk information in the context of negative eWOM

  Ülfet Işçi, Hakan Kitapçi

  Abstract 2511 | PDF Downloads 1631 | DOI https://doi.org/10.3846/jbem.2020.13383

  Page 1593-1609
  

  2020-10-01

• Living positive experiences in store: how it influences shopping experience value and satisfaction?

  Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

  Abstract 2304 | PDF Downloads 4176 | DOI https://doi.org/10.3846/16111699.2017.1292311

  Page 537-553
  

  2017-06-16

• The consumers perceptions of employer and service brand equity’s: the exploratory and confirmatory factor analysis

  Indrė Ščiukauskė, Giedrius Romeika, Ingrida Šarkiūnaitė

  Abstract 1609 | PDF Downloads 1435 | DOI https://doi.org/10.3846/jbem.2024.20716

  Page 85–103
  

  2024-02-05

• Variety of shopping modes: theoretical framework, pivotal factors, and managerial implications

  Ignacio Redondo, Jean-Philippe Charron

  Abstract 1279 | PDF Downloads 1343 | DOI https://doi.org/10.3846/jbem.2023.20438

  Page 857–876
  

  2023-12-22

• Influence of ethnocentrism on consumers’ intention to buy domestically produced goods: An empirical study in North Cyprus

  Halil Nadiri, Mustafa Tümer

  Abstract 1359 | PDF Downloads 822 | DOI https://doi.org/10.3846/jbem.2010.22

  Page 444-461
  

  2010-09-30

• Expanding the boundary of brand extensions through brand relationship quality

  Esra Arikan, Cengiz Yilmaz, Muzaffer Bodur

  Abstract 1487 | PDF Downloads 1458 | DOI https://doi.org/10.3846/16111699.2016.1220420

  Page 930-944
  

  2016-12-21

• Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches

  Rizwan Raheem Ahmed , Jawaid Ahmed Qureshi , Dalia Štreimikienė , Jolita Vveinhardt, Riaz Hussain Soomro

  Abstract 6265 | PDF Downloads 5510 | DOI https://doi.org/10.3846/jbem.2020.10730

  Page 851-871
  

  2020-05-12

• Promoting a green luxury product to belong or to stand out: a concept comparison test approach

  Humberto Fuentes, Jorge Vera-Martinez , Diana Kolbe

  Abstract 970 | PDF Downloads 822 | DOI https://doi.org/10.3846/jbem.2026.24972

  Page 1–15
  

  2026-01-06

• Optimal trade policies under product differentiations

  Yong-cong Yang , Pu-yan Nie

  Abstract 1903 | PDF Downloads 1165 | DOI https://doi.org/10.3846/jbem.2020.11923

  Page 241-254
  

  2020-02-07

• Adoption of mobile applications for identifying tourism destinations by travellers: an integrative approach

  Tung-Sheng Kuo, Kuo- Chung Huang, Thang Quyet Nguyen, Phuc Hung Nguyen

  Abstract 5636 | PDF Downloads 3494 | DOI https://doi.org/10.3846/jbem.2019.10448

  Page 860-877
  

  2019-07-12

• A new e-commerce model for free-riding behavior in decentralized supply chains

  Andreea Marin-Pantelescu , Alina Constantinescu , Mihai Daniel Roman , Adela Socol , Lidija Kraujalienė

  Abstract 1510 | PDF Downloads 961 | DOI https://doi.org/10.3846/jbem.2025.23778

  Page 507–532
  

  2025-05-21

• An integrated model for extending brand based on fuzzy ARAS and ANP methods

  Mahmoud Zamani, Arefeh Rabbani, Abdolreza Yazdani-Chamzini, Zenonas Turskis

  Abstract 1281 | PDF Downloads 1029 | DOI https://doi.org/10.3846/16111699.2014.923929

  Page 403-423
  

  2014-07-08

• International region as a brand origin: Conceptualization and review

  Eugenijus Chlivickas, Rasa Smaliukienė

  Abstract 957 | PDF Downloads 690 | DOI https://doi.org/10.3846/1611-1699.2009.10.141-148

  Page 141-148
  

  2009-06-30

• Household energy consumption tendencies: The Baltic States context

  Rasa Grigolienė, Deimena Kiyak, Ligita Šimanskienė, Daiva Labanauskaitė, Erika Župerkienė, Halyna Mishenina

  Abstract 1078 | PDF Downloads 696 | DOI https://doi.org/10.3846/jbem.2024.22792

  Page 1202–1219
  

  2024-12-18

• Determining competitive advantage: The analytic hierarchy process

  Renata Korsakiene

  Abstract 894 | PDF Downloads 741 | DOI https://doi.org/10.3846/16111699.2004.9636084

  Page 205-215
  

  2004-12-31

• Consumer value co-creation in online business: the case of global travel services

  Rasa Smaliukiene, Lai Chi-Shiun, Indre Sizovaite

  Abstract 2888 | PDF Downloads 2618 | DOI https://doi.org/10.3846/16111699.2014.985251

  Page 325-339
  

  2014-12-16

• Greenwashing behaviours: causes, taxonomy and consequences based on a systematic literature review

  Zhi Yang, Thi Thu Huong Nguyen, Hoang Nam Nguyen, Thi Thuy Nga Nguyen, Thi Thanh Cao

  Abstract 57846 | PDF Downloads 36913 | DOI https://doi.org/10.3846/jbem.2020.13225

  Page 1486-1507
  

  2020-09-28

• Model of environmental perceptions on value of recyclable products and its effects on consumers behaviour

  Viktor Koval, Dwi Suhartanto, Halyna Kryshtal, Fatya Alty Amalia, Viktoriia Udovychenko, I Wayan Edi Arsawan

  Abstract 1580 | PDF Downloads 1058 | DOI https://doi.org/10.3846/jbem.2024.21994

  Page 665–684
  

  2024-08-29

• Concept, motives and channels of digital shadow economy: consumers’ attitude

  Ligita Gasparėnienė, Rita Remeikienė, Friedrich Georg Schneider

  Abstract 1879 | PDF Downloads 1874 | DOI https://doi.org/10.3846/16111699.2016.1214620

  Page 273-287
  

  2017-04-21

• Societal ethics and legal system facing contemporary marketing strategies: An Australian insight

  John Saee

  Abstract 982 | PDF Downloads 748 | DOI https://doi.org/10.3846/16111699.2005.9636108

  Page 189-197
  

  2005-12-31

• Geomarketing models in supermarket location strategies

  Amparo Baviera-Puig, Juan Buitrago-Vera, Carmen Escriba-Perez

  Abstract 3049 | PDF Downloads 4556 | DOI https://doi.org/10.3846/16111699.2015.1113198

  Page 1205-1221
  

  2016-12-21

• Targeting smart shoppers: a cross-country model

  Mónica Gómez-Suárez, Myriam Quinones , María Jesús Yagüe

  Abstract 2088 | PDF Downloads 1596 | DOI https://doi.org/10.3846/jbem.2020.11851

  Page 679-705
  

  2020-04-20

• The antecedents of online brand trust: Malaysian evidence

  Syed Shah Alam, Norjaya Mohd. Yasin

  Abstract 1727 | PDF Downloads 1238 | DOI https://doi.org/10.3846/jbem.2010.10

  Page 210-226
  

  2010-06-30

• Towards a digital native era in nutrition: introducing the m-format labeling

  Magdalena Bobe, Roxana Procopie, Rodica Pamfilie, Robert Bumbac, Smaranda Giușcă, Mihaela Mihai, Alexandru Jurconi

  Abstract 1513 | PDF Downloads 1067 | DOI https://doi.org/10.3846/jbem.2024.21143

  Page 246–267
  

  2024-04-02

• Strategic quality assurance

  Charles S. Tapiero

  Abstract 837 | PDF Downloads 583 | DOI https://doi.org/10.3846/16111699.2006.9636120

  Page 29-35
  

  2006-03-31