Search Results

Search Results

• Marketing communication model for social networks

  Martin Klepek, Halina Starzyczná

  Abstract 6744 | PDF Downloads 6544 | DOI https://doi.org/10.3846/jbem.2018.6582

  Page 500-520
  

  2018-11-19

• Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

  Jorge Vera , Marco Espinosa

  Abstract 18739 | PDF Downloads 1986 | DOI https://doi.org/10.3846/jbem.2019.8099

  Page 208-224
  

  2019-03-07

• A new e-commerce model for free-riding behavior in decentralized supply chains

  Andreea Marin-Pantelescu , Alina Constantinescu , Mihai Daniel Roman , Adela Socol , Lidija Kraujalienė

  Abstract 1287 | PDF Downloads 872 | DOI https://doi.org/10.3846/jbem.2025.23778

  Page 507–532
  

  2025-05-21