Search Results

Search Results

• The consumers perceptions of employer and service brand equity’s: the exploratory and confirmatory factor analysis

  Indrė Ščiukauskė, Giedrius Romeika, Ingrida Šarkiūnaitė

  Abstract 1609 | PDF Downloads 1435 | DOI https://doi.org/10.3846/jbem.2024.20716

  Page 85–103
  

  2024-02-05

• Brand valuation model

  Romualdas Ginevičius, Darius Gudačiauskas

  Abstract 1029 | PDF Downloads 667 | DOI https://doi.org/10.3846/16111699.2004.9636078

  Page 143-153
  

  2004-09-30

• Complementary impact of capabilities and brand orientation on SMBs performance

  Anita Ciunova-Shuleska, Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska

  Abstract 1222 | PDF Downloads 1112 | DOI https://doi.org/10.3846/16111699.2016.1181101

  Page 1270-1285
  

  2016-12-21

• Influence of sensory stimuli on brand experience, brand equity and purchase intention

  António C. Moreira, Nuno Fortes, Ramiro Santiago

  Abstract 7242 | PDF Downloads 12822 | DOI https://doi.org/10.3846/16111699.2016.1252793

  Page 68-83
  

  2017-02-05

• Expanding the boundary of brand extensions through brand relationship quality

  Esra Arikan, Cengiz Yilmaz, Muzaffer Bodur

  Abstract 1487 | PDF Downloads 1458 | DOI https://doi.org/10.3846/16111699.2016.1220420

  Page 930-944
  

  2016-12-21

• An integrated model for extending brand based on fuzzy ARAS and ANP methods

  Mahmoud Zamani, Arefeh Rabbani, Abdolreza Yazdani-Chamzini, Zenonas Turskis

  Abstract 1281 | PDF Downloads 1029 | DOI https://doi.org/10.3846/16111699.2014.923929

  Page 403-423
  

  2014-07-08

• International region as a brand origin: Conceptualization and review

  Eugenijus Chlivickas, Rasa Smaliukienė

  Abstract 957 | PDF Downloads 690 | DOI https://doi.org/10.3846/1611-1699.2009.10.141-148

  Page 141-148
  

  2009-06-30

• Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector

  Rafael Bravo, Isabel Buil, Leslie de Chernatony, Eva Martínez

  Abstract 1726 | PDF Downloads 1877 | DOI https://doi.org/10.3846/16111699.2016.1209785

  Page 241-257
  

  2017-04-21

• Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

  Eric Bindah, Leenshya Gunnoo

  Abstract 2043 | PDF Downloads 1298 | DOI https://doi.org/10.3846/jbem.2024.21109

  Page 175–190
  

  2024-03-21

• The antecedents of online brand trust: Malaysian evidence

  Syed Shah Alam, Norjaya Mohd. Yasin

  Abstract 1727 | PDF Downloads 1238 | DOI https://doi.org/10.3846/jbem.2010.10

  Page 210-226
  

  2010-06-30

• Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries

  Rizwan Raheem Ahmed, Jolita Vveinhardt, Dalia Streimikiene

  Abstract 3602 | PDF Downloads 4224 | DOI https://doi.org/10.3846/16111699.2017.1400460

  Page 1115-1134
  

  2017-12-20

• Effect of brand value announcements on stock returns: empirical evidence from Turkey

  Pinar Basgoze, Yilmaz Yildiz, Selin Metin Camgoz

  Abstract 1448 | PDF Downloads 2134 | DOI https://doi.org/10.3846/10.3846/16111699.2016.1153517

  Page 1252-1269
  

  2016-12-21

• Employer Brand of Choice: an employee perspective

  Victoria Bellou, Ioannis Chaniotakis, Ioannis Kehagias, Irini Rigopoulou

  Abstract 3143 | PDF Downloads 5159 | DOI https://doi.org/10.3846/16111699.2013.848227

  Page 1201-1215
  

  2015-12-24

• How advertising avoidance affects visual attention and memory of advertisements

  Lucian-Florin Onișor , Daniela Ioniță

  Abstract 3789 | PDF Downloads 3092 | DOI https://doi.org/10.3846/jbem.2021.14546

  Page 656-674
  

  2021-03-25

• The impact of customer satisfaction, customer experience and customer loyalty on brand power: empirical evidence from hotel industry

  Hossein Bodaghi Khajeh Nobar, Reza Rostamzadeh

  Abstract 28035 | PDF Downloads 24127 | DOI https://doi.org/10.3846/jbem.2018.5678

  Page 417-430
  

  2018-10-10

• Do ICT boost business-to-business satisfaction in times of uncertainty?

  Irene Gil-Saura , Gloria Berenguer-Contri , María-Eugenia Ruiz-Molina , Roberto Gil-Saura, Israel-Javier Juma-Michilena

  Abstract 758 | PDF Downloads 489 | DOI https://doi.org/10.3846/jbem.2025.23361

  Page 378–399
  

  2025-05-12

• Co-branding partner selection: The importance of belief revision

  Chia-Lin Lee, Reinhold Decker

  Abstract 2139 | PDF Downloads 2552 | DOI https://doi.org/10.3846/16111699.2016.1197848

  Page 546-563
  

  2016-07-08

• Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches

  Rizwan Raheem Ahmed , Jawaid Ahmed Qureshi , Dalia Štreimikienė , Jolita Vveinhardt, Riaz Hussain Soomro

  Abstract 6265 | PDF Downloads 5510 | DOI https://doi.org/10.3846/jbem.2020.10730

  Page 851-871
  

  2020-05-12

• Promoting a green luxury product to belong or to stand out: a concept comparison test approach

  Humberto Fuentes, Jorge Vera-Martinez , Diana Kolbe

  Abstract 970 | PDF Downloads 822 | DOI https://doi.org/10.3846/jbem.2026.24972

  Page 1–15
  

  2026-01-06

• Marketing communication model for social networks

  Martin Klepek, Halina Starzyczná

  Abstract 6962 | PDF Downloads 6686 | DOI https://doi.org/10.3846/jbem.2018.6582

  Page 500-520
  

  2018-11-19

• Integrated assessment of competitive-strategy selection with an analytical network process

  Yun-Huei Lee, Yun-Huan Lee

  Abstract 1161 | PDF Downloads 852 | DOI https://doi.org/10.3846/16111699.2011.620171

  Page 801-831
  

  2012-10-04

• Possible causes inhibiting the purchase of Chinese grocery own brands: a preliminary study

  Wei Song

  Abstract 982 | PDF Downloads 870 | DOI https://doi.org/10.3846/16111699.2011.620160

  Page 207-222
  

  2012-04-05

• Sustainable behaviors and personality moderating the status goal and purchase intention relationship of luxury brands

  Jorge Vera-Martínez, Humberto Fuentes, Diana Kolbe

  Abstract 1739 | PDF Downloads 1303 | DOI https://doi.org/10.3846/jbem.2024.21062

  Page 377–395
  

  2024-05-06

• Performance evaluation of private universities based on balanced scorecard: empirical study based on Iran

  Sarfaraz Hashemkhani Zolfani, Abdolhamid Safaei Ghadikolaei

  Abstract 1467 | PDF Downloads 1592 | DOI https://doi.org/10.3846/16111699.2012.665383

  Page 696-714
  

  2013-09-23

• The model of forming competitive strategy of an enterprise under the conditions of oligopolic market

  Romualdas Ginevičius, Algirdas Krivka, Jolita Šimkūnaitė

  Abstract 1521 | PDF Downloads 773 | DOI https://doi.org/10.3846/jbem.2010.18

  Page 367-395
  

  2010-09-30