Search Results

Search Results

• Retail loyalty programs in Malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders

  Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri

  Abstract 1278 | PDF Downloads 2227 | DOI https://doi.org/10.3846/16111699.2011.573297

  Page 332-352
  

  2011-06-09

• Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives

  Norzalita A. Aziz, Nor Asiah Omar

  Abstract 1597 | PDF Downloads 1979 | DOI https://doi.org/10.3846/16111699.2011.645865

  Page S257-S278
  

  2013-12-24