Vera, Jorge, and Marco Espinosa. “Consumer Involvement As a Covariant Effect in Rethinking the Affective-Cognitive Relationship in Advertising Effectiveness”. Journal of Business Economics and Management 20, no. 2 (March 7, 2019): 208-224. Accessed November 25, 2024. https://journals.vilniustech.lt/index.php/JBEM/article/view/8099.