Jerman, Damjana, and Bruno Završnik. “The Model of Marketing Communications Effectiveness: Empirical Evidence from Slovenian Business-to-Business Practice”. Journal of Business Economics and Management 13, no. 4 (September 17, 2012): 705-723. Accessed December 22, 2024. https://journals.vilniustech.lt/index.php/JBEM/article/view/4420.