Ahmed, R. R., Qureshi, J. A., Štreimikienė, D., Vveinhardt, J. and Soomro, R. H. (2020) “Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches”, Journal of Business Economics and Management, 21(3), pp. 851-871. doi: 10.3846/jbem.2020.10730.