Ferreira, Fernando A. F., Sérgio P. Santos, Paulo M. M. Rodrigues, and Ronald W. Spahr. 2014. “Evaluating Retail Banking Service Quality and Convenience With MCDA Techniques: A Case Study at the Bank Branch Level”. Journal of Business Economics and Management 15 (1):1-21. https://doi.org/10.3846/16111699.2012.673504.