AHMED, R. R.; QURESHI, J. A.; ŠTREIMIKIENĖ, D.; VVEINHARDT, J.; SOOMRO, R. H. Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches. Journal of Business Economics and Management, v. 21, n. 3, p. 851-871, 12 May 2020.