JASEK, Pavel; VRANA, Lenka; SPERKOVA, Lucie; SMUTNY, Zdenek; KOBULSKY, Marek. Comparative analysis of selected probabilistic customer lifetime value models in online shopping. Journal of Business Economics and Management, [S. l.], v. 20, n. 3, p. 398–423, 2019. DOI: 10.3846/jbem.2019.9597. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/9597. Acesso em: 7 jun. 2025.