GINEVIČIUS, Romualdas; GUDAČIAUSKAS, Darius. Brand valuation model. Journal of Business Economics and Management, [S. l.], v. 5, n. 3, p. 143–153, 2004. DOI: 10.3846/16111699.2004.9636078. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/8190. Acesso em: 26 may. 2025.