The impact of the standardization of the NPD process on its efficiency. Journal of Business Economics and Management, [S. l.], v. 20, n. 1, p. 149–167, 2019. DOI: 10.3846/jbem.2019.8318. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/8318. Acesso em: 9 may. 2025.