KLEPEK, Martin; STARZYCZNÁ, Halina. Marketing communication model for social networks. Journal of Business Economics and Management, [S. l.], v. 19, n. 3, p. 500–520, 2018. DOI: 10.3846/jbem.2018.6582. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/6582. Acesso em: 26 may. 2025.