MERCADÉ-MELÉ, Pere; MOLINILLO, Sebastian; FERNÁNDEZ-MORALES, Antonio; PORCU, Lucia. CSR activities and consumer loyalty: the effect of the type of publicizing medium. Journal of Business Economics and Management, [S. l.], v. 19, n. 3, p. 431–455, 2018. DOI: 10.3846/jbem.2018.5203. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/5203. Acesso em: 27 may. 2025.