OMAR, Nor Asiah; ALAM, Syed Shah; AZIZ, Norzalita Abdul; NAZRI, Muhamad Azrin. Retail loyalty programs in Malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders. Journal of Business Economics and Management, [S. l.], v. 12, n. 2, p. 332–352, 2011. DOI: 10.3846/16111699.2011.573297. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/5023. Acesso em: 26 may. 2025.