RUTKAUSKAS, Aleksandras Vytautas; GINEVIČIUS, Adomas. Integrated management of marketing risk and efficiency. Journal of Business Economics and Management, [S. l.], v. 12, n. 1, p. 5–23, 2011. DOI: 10.3846/16111699.2011.555357. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/4979. Acesso em: 18 may. 2025.