HACIOGLU, Gungor; GÖK, Osman. Marketing performance measurement: marketing metrics in Turkish firms. Journal of Business Economics and Management, [S. l.], v. 14, n. 1, p. S413-S432, 2013. DOI: 10.3846/16111699.2012.729156. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/3780. Acesso em: 21 may. 2025.