MARTELO-LANDROGUEZ, Silvia; BARROSO-CASTRO, Carmen; CEPEDA, Gabriel. The cycle of customer value: a model integrating customer and firm perspectives. Journal of Business Economics and Management, [S. l.], v. 16, n. 2, p. 467–481, 2014. DOI: 10.3846/16111699.2013.770788. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/2686. Acesso em: 17 may. 2025.